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• First generation of self funded retirees. They are cashed up, ready to downsize and make the world their playground.

• Born 1946-1964 (aged 54-72)

• Environmentalists

• Returning to Sydney looking for a new experience

• New range of lifestyle and genetic health issues making them open to alternative foods and health practices

• Generation X, born 1965-1979   (aged 39-53)

• Xennials, born 1975-1985           (aged 33-43)

• Milennials, born 1980-1994         (aged 24-38)

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• More eco and culturally aware

• Laptop lifestyle, lifestyle generation
• High levels of education
• Technically capable

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• Starting their own small business or innovating new business ideas in the international  marketplace

• Current holder of money, or making their own

• Business ranges from the tangible production of raw materials, products and services, to the less quantifiable service based, consulting and ever expanding world of information technology and media

• Chinese tourists are same as Western cohorts

• Chinese business are also the same, except most Generation Y are only children​

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• Japanese tourists

  • 1st Baby Boomers and Danso Generaton

  • born 1946-1960

  • total 26.86 million

• Japanese business

  • Shinjunrui, 2nd Baby Boomers, Post Bubble, 80s, Shinjinrui Junior

  • born 1961-1995

  • total 55.4 million

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• Watching Africa as the next centre of buinesss innovation

• South and South East Asian countries the next tourism market