For our Return Brief, we created a website, both desktop and mobile via a QR code on the brochure, as a vehicle for how our hotel's target markets like to access their information.

 

New generation business and travellers like instant access from any connected device, updated in real time, and easily available.

 

We can easily keep the M Group connected to the project's developments.  They can view meeting minutes, connect to relevant news articles and stakeholder sites, and show other interested parties on their device, immediately.

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A paperless Return Brief is also inline with our hotel ethics of simpler, sustainable living.

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The Brochure, a reusable coffee cup featuring a QR code, reflects this concept -

 

• the sustainablity values

• instant information access

• used everyday - marketing is effective as the M Group would be handling our pitch several times a day

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