Targeting new overseas markets &

returning visitors

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• In September 2018 Tourism Australia launched a A$10 million campaign in South and South East Asia challenging perceptions and stereotypes of what Australia offers the region’s travellers as a tourism destination

  • Undiscover Australia, 1.3 million international arrivals each year and injecting more than $5 billion into the Australian economy

    • ​A public wharf bringing people together

    • Locals mingle with tourists

    • ​Independent business for food, art and shopping leased on the lower ground to bring Pyrmont to the wharf​

    • The Gateway tower open to public

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• Hong Kong travellers choose a destination based on good food and wine, world-class nature, clean cities and friendly citizens. A destination must also satisfy the rational factors of safety and security and value for money

  • A private reality on Sydney Harbour

  • Seasoned travellers experience a historical site in a boutique contemporary way

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• For USA business, important factors when choosing a business events destination 

  • A safe and secure destination

  • A destination that offers value for money

  • Excellent business event facilities

  • A range of quality accommodation

  • Good food and wine, local cuisine and produce

  • Centrally located convention centres

  • Strength in specific knowledge sectors relevant to the association

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• Business travellers can select on and off wharf experiences to fit within their schedules​

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• Proximity to the city and refurbished Darling Harbour​